Richard Pound , chairman of the World Anti-Doping Agency and a partner in the Canadian law firm Stikeman Elliott, says: "The use of performance-enhancing drugs is not accidental; it is planned and deliberate with the sole objective of getting an unfair advantage. I don't want my kids, or your kids, or anybody's kids to have to turn themselves into chemical stockpiles just because there are cheaters out there who don't care what they promised when they started to participate. I don't want my kids in the hands of a coach who would encourage, condone or allow the use of drugs among his or her athletes."
From the producer of the original classic Pumping Iron', comes "Generation Iron" the long awaited true story of dedication, rivalry, victory, defeat, redemption and triumph... The film examines the professional sport of bodybuilding today and gives us access to the lives of current bodybuilding stars Phil Heath, Kai Greene, Branch Warren, Dennis Wolf, Victor Martinez, Hidetada Yamagishi as well as ambitious newcomer Ben Pakulski and European sensation Roelly Winklaar on their journey to be crowned Mr. Olympia. Written by Steve Greenberg